Insights Year: 2021

Providing Innovative Insights to CX Professionals

The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.

Research and White Papers

Exploring the Loyalty / CX Connection

Understanding the Boomerang Effect of Loyalty Programs. Discover valuable research findings and insights that will help you optimize that critically important relationship between your loyalty program and your CX results. Unlock Unlock Your Download Now […]

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In the News

Surprising Insights into the Pandemic Consumer

The Verde Group CEO, Paula Courtney chats with Retail Council of Canada podcast “The Voice of Retail” about the impact of COVID-19 on consumers. Have consumer expectations changed? What must retailers do to succeed in this new world? Is it too late? Listen now and hear Paula and host Michael LeBlanc discuss this and more. […]

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In the News

Profiting from Customer Dissatisfaction

The Apollo Space Program. Tesla. Disney. Salesforce. Apple. LEGO. Amazon. These are just a few of the many inspiring case studies in my book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It. And though nearly all of the fascinating stories deal with these organizations’ early […]

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