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Providing Innovative Insights to CX Professionals

The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.

In the News

Surprising Insights into the Pandemic Consumer

The Verde Group CEO, Paula Courtney chats with Retail Council of Canada podcast “The Voice of Retail” about the impact of COVID-19 on consumers. Have consumer expectations changed? What must retailers do to succeed in this new world? Is it too late? Listen now and hear Paula and host Michael LeBlanc discuss this and more. […]

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In the News

Profiting from Customer Dissatisfaction

By Theresa Lina, Author, The Apollo Method. The Apollo Space Program. Tesla. Disney. Salesforce. Apple. LEGO. Amazon. These are just a few of the many inspiring case studies in my book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It. And though nearly all of the […]

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In the News

The Verde Group Speaking at Pharma CX 2019 Summit

Pharma CX 2019 is only a couple of weeks away! We’re thrilled to have our very own Jon Skinner share his firsthand knowledge and deep expertise regarding customer experience in the pharma industry. He’ll be joining other pharma CX leaders focused on driving digital transformation and outcomes through better customer experiences. Don’t miss out on […]

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