I recently wrote a piece which discussed some of the main aspects to consider when building a Net Promoter Score (NPS). Your NPS gauges how loyal your customers are, and with loyalty comes an increased amount of recommendations or Word of Mouth Marketing (WOMM). Consumers are 77% more likely to buy a product if it’s […]
Pharma CX 2019 is only a couple of weeks away! We’re thrilled to have our very own Jon Skinner share his firsthand knowledge and deep expertise regarding customer experience in the pharma industry. He’ll be joining other pharma CX leaders focused on driving digital transformation and outcomes through better customer experiences. Don’t miss out on […]
After 16 years, The Verde Group is thrilled to reveal our refreshed brand identity and revamped website. Our business has grown and evolved over many years, and we felt it was time for a change. We have refreshed our logo and website to reflect who we are today and to symbolize our future. We […]
Recently a client asked me how to engage Human Resources, Legal/Risk and Finance in their customer experience journey. When my client had approached these groups about their contributions to the customer experience, the response was essentially: “We are very in favor of focusing on the customer experience and are glad that our sales and customer […]
The Verde Group, together with LoyaltyOne, partnered with Dr. Deborah Small from the Wharton School of Business to conduct a retail consumer study to assess the financial impact associated with poor customer experiences in the U.S. across key retail formats: Grocery Store, Mass Merchandise, Pharmacy, Department Store, and Specialty Apparel. The study finds that […]
Verde Group and LoyaltyOne Consulting partner to deliver innovative Customer Experience solution I am pleased to share exciting news. Verde Group has partnered with LoyaltyOne Consulting, a global customer loyalty consultancy specializing in the design and development of customer engagement strategies for Fortune 1000 brands, to develop an innovative new customer experience (CX) offering […]