You’re not alone. For companies around the world, improving their customer experience is a strategic priority. But for many, progress — if even truly quantifiable — is fleeting. That’s because organizations continue to focus on wrong or unactionable metrics, in the hopes that improved business performance will follow.
At The Verde Group, we don’t just believe there’s a better way, we know it. As a matter of fact, we’ve developed it — an alternative to traditional CX measurement methods that provide limited, low predictive insight at best. Our patent-pending methodology is uniquely designed to identify your most damaging problems and create breakthrough improvements in customer loyalty, spend and value.
We’ll work with you to research, analyze, understand and isolate the negative customer experiences that impact your business the most. Then we’ll create an action plan to fix them and a program that keeps building on your successes over time.
Measurable insights derived from the proven psychological effect of negative customer experiences on behavior.
An informed action plan with clear direction to help you focus on specific high impact CX improvements — plus help identifying and delivering the people, processes and technology change management you need.
A proven methodology that includes an evaluation and comparison of your competitive landscape to make even more far-reaching CX improvements.
An actionable and quantifiable CX program that helps you deliver a best-in-class CX culture.
Drawing on our two decades of experience implementing our unique non-traditional customer dissatisfaction research and social science-based Attitude-Behavior Consistency Model, The Verde Group can help you prioritize and tackle the CX problems that negatively impact your business.
Backed by a proven and continually evolving methodology, as well as vast learnings across a variety of clients and industry verticals, we’ll work with you to isolate the most business-critical pain points across the customer journey, financially quantify revenue at risk, and reverse your customers’ most damaging experiences.
The result? Fresh thinking that leads to measurable improvements in customer loyalty, spend and value.
Download Understanding the Boomerang Effect of Loyalty Programs and discover valuable research findings and insights that will help you optimize that critically important relationship between your loyalty program and your CX results.