Boost loyalty, spend and customer value.
It starts by improving your customers’ experience.

You’re not alone. For companies worldwide, improving the customer experience is a strategic priority. But for many, progress — if even truly quantifiable — is fleeting. That’s because organizations keep focusing on the wrong or unactionable metrics, hoping improved business performance will follow.

At The Verde Group, we don’t just believe there’s a better way; we know it. In fact, we’ve developed it — an alternative to traditional CX measurement methods that provide limited, low predictive insight at best. Our patent-pending methodology is uniquely designed to identify your most damaging problems and create breakthrough improvements in customer loyalty, spend, and value.

We’ll work with you to research, analyze, understand, and isolate the negative customer experiences that impact your business the most. Then we’ll create an action plan to fix them and a program that keeps building on your successes over time.

We will help you unlock:

  • CLEAR INSIGHTS

    Measurable insights derived from the proven psychological effect of negative customer experiences on behavior.

  • INSIGHTS INTO ACTION

    An informed action plan with clear direction to help you focus on specific high impact CX improvements — plus help identifying and delivering the people, processes and technology change management you need.

  • TANGIBLE BENCHMARKS

    A proven methodology that includes an evaluation and comparison of your competitive landscape to make even more far-reaching CX improvements.

  • A SUSTAINABLE PROGRAM

    An actionable and quantifiable CX program that helps you deliver a best-in-class CX culture.

Start the Conversation

Did you know?

Your customer experience problems sharply reduce loyalty and suppress top-line growth.

  • Customer Experience

    2/3+

    of customers have had a bad customer experience.

  • Dissatisfaction

    20%+

    of your revenue is at risk due to customer dissatisfaction.

  • Dissatisfied

    3+

    Dissatisfied customers tell 3 or more people about CX problems.

  • Off ramp

    >70%

    of your customers will leave instead of seeking help.

We have solutions to help you solve these customer experience issues.

Discover Our Solutions

Why The Verde Group?

We connect customer experience to business performance.

For more than two decades, The Verde Group has studied an important but often misunderstood relationship: how customer experiences change customer behavior.

Our methodologies go beyond traditional satisfaction and advocacy measures to identify the specific experiences that influence what customers actually do next.

By combining Voice of Customer research, behavioral science, operational data and financial analysis, we help organizations:

Identify the experiences creating the greatest customer and business risk.
Quantify their impact on retention, spend, loyalty and customer value.
Prioritize the opportunities that deserve management attention and investment.
Act with greater confidence by connecting customer evidence directly to business decisions.

The result isn't simply better CX insight.

It's better decision-making—grounded in the voice of the customer and connected to measurable business value.

Learn About Our Approach

Industries we work with.

Many of your peers, colleagues and competitors already rely on The Verde Group to help them solve their CX challenges and develop more impactful interactions. In fact, we’ve worked with hundreds of Fortune 1000 clients in industries across the globe to help meet their business challenges — and we look forward to working with you too.

Agriculture

Financial Services

Insurance

Logistics

Manufacturing

Pharma & Medical

Retail

Telecom & Utilities

Agriculture

Financial Services

Insurance

Logistics

Manufacturing

Pharma & Medical

Retail

Telecom & Utilities

Are you ready to unleash the power of your customer experience?

Contact Us