The typical North American company is at risk of losing 21% of its customers due to dissatisfaction. The Verde Group specializes in helping companies create breakthrough improvements in customer loyalty, spend and value.
Our unique approach identifies specific experiences driving unwanted behaviours, isolates those with the greatest negative impact on customer value and prioritizes all experiences on basis of negative financial impact to your company.
the specific problem experiences driving undesired attributes / behaviors for any uniform class of individuals.
the problem experiences having the greatest negative impact on the desired behavior for those individuals.
the problem experiences on the basis of overall severity of impact to the entire class of individuals under assessment.
The Verde Group is a customer experience consultancy, growing businesses by employing a proprietary research methodology that is based on a fundamental principle of human behavior: Individuals are far more likely to take action in response to negative events than positive ones.
What makes us different is our ability to financially quantify revenue at risk by isolating the most business-critical pain points across the customer journey and turn those negative experiences into revenue drivers.
With our client partners, we create enduring change and financial results. For more than 20 years, across more than 25 countries, we’ve been passionate about partnering with top executives in Fortune 1000 companies to deliver actionable, sustainable and measurable improvements to customer experience.
We’ve worked with hundreds of Fortune 1000 clients in industries across the globe. Each industry faces unique customer experience challenges. Therefore, each Verde Group project is custom-designed to meet your specific market and business challenges. Industries we specialize in include:
Pharma CX 2019 is only a couple of weeks away! We’re thrilled to have our very own Jon Skinner share his firsthand knowledge and deep expertise regarding customer experience in the pharma industry. He’ll be joining other pharma CX leaders focused on driving digital transformation and outcomes through better customer experiences. Don’t miss out on […]