Experiences are the core drivers of customer attitudes and behaviors — and negative ones in particular are the strongest predictor of future risk of customer defection, loss of revenue and brand erosion. The Verde Group’s suite of Solutions helps you go straight to the heart of your high-risk experiences, so you understand why your customers are behaving the way they are. Once you do, you can take action to alter behavior and mitigate risk to revenue, performance and brand reputation.
Are your customers’ problems dampening their buying behavior and loyalty? If so, you’re not alone. We can help you identify and prioritize the moments that matter, separating the “critical few” day-to-day issues from the “trivial many”.
Revenue, market share and your competitive position depend on many things, including the quality of the experiences you create for your customers. Across industries, our approach unlocks often- hidden strategic and financial opportunities to increase revenue. Our patent-pending approach will help you understand how friction in your customer journey limits your success.
Are challenges with your sales organization impairing your business performance? We can help you upgrade your effectiveness by identifying and addressing the roadblocks causing the greatest challenges to improved sales and product penetration.
This area of our methodology will help you identify, in concrete detail, where your sales representative and channel partner behaviors are building or degrading your customers’ spend and loyalty.
Your brand comes to life through the experiences your customers have each and every time they interact with your company. We’ll delve into what aspects of your CX are eroding brand equity and if problem experiences are generating negative word-of-mouth or degrading your brand message.
We can help you create reputational advantage and grow market share by using experiential, behavioral and unstructured data analytics to measure the strength, distinctiveness and uniqueness of your company’s brand equity.
Gain clearer insights into which customer experiences are damaging your revenue, share and brand.
Prioritize, design and execute plans that improve your customers’ experiences, realize financial gain and ensure success through organizational alignment and readiness.
Quantify the financial impact that specific problems are creating and the overall economic risk associated with friction in your CX journey.
Act on a steady flow of customer feedback to proactively identify and intercept customers exhibiting loyalty risk.