And did you know that over 70% of farmers experienced at least one problem on their last purchase?
If you’re like many agricultural manufacturers or dealers, you have a blind spot: you likely don’t know which specific customer problems are driving your business performance. New digital solutions, automated equipment and new purchasing channels all impact how you interact and add value to your customers. At The Verde Group, we help you stay ahead of these changing environments by helping you understand what your customers need and expect from you.
The Verde Group helps you answer one of your most critical questions to achieving and maintaining business success:
In fact, we answer it by providing you with a financially-focused way to understand your CX delivery impact, offering valuable context about your brand’s performance. Through our analyses, we assess both the changing problem profiles of our clients and their competition in the context of the Farmer customers’ loyalty dynamics and future spend intentions.
How is my brand performing?
How much revenue is my business losing due to negative customer experiences?
How do I rank versus the competition?
Where do market opportunities exist?
What problems do my customers experience?
What impact do these negative experiences have on revenue and profits?
Which can I fix to increase business performance?
The Verde Group’s expertise ranges across all channels and areas of your business:
We focus on friction. The reality is that customers no longer evaluate your performance solely against category competition, but against all purchase interactions. Agricultural manufacturers and dealers that fail to capture and understand the entire customer journey disappoint customers and miss opportunities to innovate.
Our proven methodology allows you to identify, prioritize and address customer experience problems that have a negative financial impact on your business. In other words, we help you isolate the “critical few” problem experiences from the “trivial many”, so you can invest in experiences that represent the greatest revenue and market share upside.