Helping Agriculture Manufacturers and Retailers Solve Their Most Critical CX Challenges

The most important problem to nearly 1/3 of Farmers is the timeliness of order delivery

And did you know that over 70% of farmers experienced at least one problem on their last purchase?

If you’re like many agricultural manufacturers or dealers, you have a blind spot: you likely don’t know which specific customer problems are driving your business performance. New digital solutions, automated equipment and new purchasing channels all impact how you interact and add value to your customers. At The Verde Group, we help you stay ahead of these changing environments by helping you understand what your customers need and expect from you.

Our Areas of Expertise

Equipment Manufacturing
Precision Agriculture Technology
Seed and Traits
Dealer and Distributor Services

How We Help

The Verde Group helps you answer one of your most critical questions to achieving and maintaining business success:

“Where should I invest in the customer experience to increase sales and grow market share?”

In fact, we answer it by providing you with a financially-focused way to understand your CX delivery impact, offering valuable context about your brand’s performance. Through our analyses, we assess both the changing problem profiles of our clients and their competition in the context of the Farmer customers’ loyalty dynamics and future spend intentions.

Brand Performance

How is my brand performing?

How much revenue is my business losing due to negative customer experiences?

Industry Opportunities

How do I rank versus the competition?

Where do market opportunities exist?

Omni-Channel CX Challenges

What problems do my customers experience?

What impact do these negative experiences have on revenue and profits?

Which can I fix to increase business performance?


Our Functional Focus

The Verde Group’s expertise ranges across all channels and areas of your business:

Sales Performance
Technical Support and Agronomy Performance
Product Delivery and Usage
Marketing and Communications

Learn about how we helped an industry leading agriculture business.

Increasing Revenue

At The Verde Group, we collaborate with you to reduce customer dissatisfaction and create enduring CX change that drives increased revenue for your organization.

We focus on friction. The reality is that customers no longer evaluate your performance solely against category competition, but against all purchase interactions. Agricultural manufacturers and dealers that fail to capture and understand the entire customer journey disappoint customers and miss opportunities to innovate.

Our proven methodology allows you to identify, prioritize and address customer experience problems that have a negative financial impact on your business. In other words, we help you isolate the “critical few” problem experiences from the “trivial many”, so you can invest in experiences that represent the greatest revenue and market share upside.

Identify the “most damaging problems”
Pinpoint loyalty drivers that stimulate growth
Focus on solving the problems that matter most for maximum ROI

Our phased Approach, common to our suite of Solutions delivers breakthrough insights in to drivers of customer loyalty, spend and value.

Discover Our Solutions Learn About Our Approach

Ready to unleash the power of your customer experience?