And did you know that the most important problem was the marketing and communications support from their sales representative?
Our Manufacturing Clients understand that customer loyalty depends on more than just product features, quality and price. We partner with you to design holistic customer strategies specific to manufacturing that align go-to-market decisions with customer value and competitive product positioning.
The Verde Group helps you answer one of your most critical questions to achieving and maintaining business success:
In fact, we answer it by providing you with a financially-focused way to understand and improve your CX delivery impact across a myriad of business priority areas, such as sales processes, product delivery, customer support and overall communication.
How is my brand performing?
How much revenue is my business losing due to negative customer experiences?
How do I rank versus the competition?
Where do market opportunities exist?
What problems do my customers experience?
What impact do these negative experiences have on revenue and profits?
Which can I fix to increase business performance?
The Verde Group’s expertise ranges across all channels and areas of your business:
We focus on friction. The reality is that customers no longer evaluate your performance solely against category competition, but against all purchase and service interactions. Manufacturers that fail to capture and understand the entire customer journey disappoint customers and miss opportunities to innovate.
Our proven methodology allows you to identify, prioritize and address customer experience problems that have a negative financial impact on your business. In other words, we help you isolate the “critical few” problem experiences from the “trivial many”, so you can invest in experiences that represent the greatest revenue and market share upside.