The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.
Understanding the Boomerang Effect of Loyalty Programs. Discover valuable research findings and insights that will help you optimize that critically important relationship between your loyalty program and your CX results. Unlock Unlock Your Download Now […]
The Verde Group CEO, Paula Courtney chats with Retail Council of Canada podcast “The Voice of Retail” about the impact of COVID-19 on consumers. Have consumer expectations changed? What must retailers do to succeed in this new world? Is it too late? Listen now and hear Paula and host Michael LeBlanc discuss this and more. […]
The Apollo Space Program. Tesla. Disney. Salesforce. Apple. LEGO. Amazon. These are just a few of the many inspiring case studies in my book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It. And though nearly all of the fascinating stories deal with these organizations’ early […]
Our Consumer Study reveals that retailers who deliver WOW! Experiences increase repurchase Intent by 12%-58%. Unlock Your Download Now […]
Recently, The Verde Group hosted a webinar featuring best-selling author Theresa M. Lina, creator of The Apollo Method. The Apollo Method outlines the process organizations can implement to own their competitive market, charge more and have customers love them for it. The insightful book, available on Amazon, showcases such industry innovators as Apple, Tesla, Amazon […]
Lori Childers, Vice President Client Solutions, Verde Group “You can’t understand someone until you walk a mile in their shoes.” It’s a timeless and powerful call for us to be more empathetic, one we’d all do well to remember more often in our personal lives. But it also turns out it’s also an indispensable […]
A few weeks ago, I hit a patch of ice driving down a mountainside and crashed into a snowbank. I wasn’t injured but I was definitely shaken. To make matters worse, it was 10° F outside and I’d left my coat in town. Oh, and my gas tank was nearly empty. As is usually the […]
By Paula Courtney, CEO. It’s an exciting time to be immersed in the cutting-edge world of retail technology and the perennial challenge of better engaging with customers. I was reminded of this recently when I attended the annual CEO summit hosted by the Wharton School’s Baker Retailing Center. The daylong conference, attended by thought leaders […]
By Lori Childers, Senior VP. Imagine going to see your doctor for an annual physical and he or she tells you your weight or blood pressure is too high. Hey, it happens to most of us at some point. The key is what you do with that information moving forward. Do you put together a […]
By Paula Courtney, Chief Executive Officer. October 1 is Customer Experience Day, a celebration of the professionals and companies that make great customer experiences a reality. But more concretely, it’s an opportunity for all of us to better understand and gain insight into just what customers experience every day and each time they buy your […]