Providing Innovative Insights to CX Professionals

The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.

Blogs and Articles

Is Amazon Making You a Lazy Shopper?

The Verde Group originally posted this blog in November 2018. Now 6 years later, does Amazon continue to make us lazy shoppers? The answer is undoubtedly, yes. It is well known that the COVID-19 pandemic changed shopping habits, dramatically increasing online shopping of all consumer goods. However, online shopping trends didn’t change after the pandemic. […]

Read More


March 2024 Newsletter
Driving Improved Business Outcomes via Customer Experience Excellence

There is a great debate going on across global boardrooms. Will investing in improving the customer experience truly yield improved business outcomes? Intuitively, one would think the answer is clear: A better experience should drive an increase in revenues and profits. However, what part of the experience should companies focus on? What specific interactions should be triaged and improved? If investments have been made using existing insights, has the company realized improved financial outcomes? If no, why not? […]

Read More

Research and White Papers

The Great CX Challenge – A Verde Group White Paper

The Great CX Challenge: Financially Linking the Impact of Customer Experience Insights. Despite mountains of customer experience data, companies struggle to interpret that data in ways that impact their bottomline. The Verde Group has a solution. Unlock Your Download Now […]

Read More

In the News

CXChronicles Podcast: Measuring Customer Experience Friction to Drive Business Impact with Dennis Armbruster

This weeks’s CXChronicles, Podcast #218, welcomed Verde Group’s Executive Vice President, Dennis Armbruster. The Verde Group is a customer experience consultancy, creating value by employing a proprietary research methodology that is based on a fundamental principle of human behavior: Individuals are far more likely to take action in response to negative events than positive ones. […]

Read More


Discover our latest insights and ideas and see how we can help your business grow bolstered by superior customer experiences.

Subscribe so you never miss out.

Clicking ‘Subscribe’ means you agree to the Terms and have read and understood the Privacy Policy.
This field is for validation purposes and should be left unchanged.