At Verde Group, we are passionate about transforming customer experiences into measurable business growth. As a leading customer experience market research and consulting firm, we specialize in linking the impact of specific CX interactions to actions that drive revenue growth, long-term customer loyalty and increased market share.

Our Mission

Our mission is to help companies enhance customer loyalty and improve financial performance by enhancing the experience they provide to customers. We believe that by understanding and strategically prioritizing the experiences creating the greatest market risk, businesses can solve one of the industry’s greatest challenges – attributing CX performance to financial results.

What We Do

At Verde Group, we offer a range of research, analysis and consulting services designed to uncover and leverage the most impactful aspects of customer experience:

Revenue@Risk®: Is our patent-pending methodology that economically and strategically prioritizes CX pain points based on their impact on customer behavior. By understanding what matters most to your customers and to your business, we help you prioritize initiatives that drive the greatest impact.

Measuring Behavioral Outcomes: We measure the relationship between these key experiences and actual customer behaviors. By integrating CRM and other behavioral data sources, Verde Group bridges the gap between traditional research methods and predictive analytics. This unique and innovative data-driven approach ensures that your insights are grounded in your business and provides real-world evidence of how CX friction and the corresponding treatments to address these issues, influences customer behaviors.

Clear Action Pathways: Our recommendations, while highly strategic, are designed to be practical and directly linked to measurable business outcomes. The specificity of our insights drives focus and action ensuring you can effectively implement changes that drive growth.

A Global Capability & Approach That Removes Cultural Bias

Verde Group provides global support to leading brands around the world. Our work spans five continents and over 50 countries. Moreover, our methodology removes cultural response bias associated with scaler measures, allowing global brands to compare geographic regions, customer segments and competitors for strengths and opportunities.

Why Choose Verde Group?

With a proven track record of helping companies boost their market share and revenue through superior customer experience, Verde Group stands out as a trusted partner in the CX landscape. Our expertise lies in not just identifying what needs to be improved, but also in providing the roadmap for how to achieve these improvements effectively.