Agriculture
Helping Agriculture Manufacturers and Retailers Solve Their Most Critical CX Challenges
For nearly one-third of farmers, timely delivery is the biggest challenge—solving it builds lasting loyalty.
And did you know that over 70% of farmers experienced at least one problem on their last purchase?
If you're like many agricultural manufacturers or dealers, there's a critical blind spot in your business: you may not know which specific customer issues are truly driving—or damaging—your performance. As digital tools, automated equipment, and evolving purchasing channels reshape the industry, your ability to deliver value hinges on understanding what your customers need and expect. The Verde Group helps you close that gap—by identifying the CX pain points that matter most and guiding you to take action that builds loyalty and strengthens results.
Our Areas of Expertise
How We Help
The Verde Group helps agriculture businesses answer a critical question::
“Where should I invest in the customer experience to drive sales and grow market share?”
We provide a clear, financially grounded view of how your customer experience impacts performance—so you can prioritize the areas that matter most. Our analysis reveals how your brand compares to competitors, tracks evolving customer pain points, and uncovers how loyalty dynamics influence future spend. With this insight, you can take targeted action to strengthen customer relationships and protect long-term growth.
Brand Performance
How is my brand performing?
How much revenue is my business losing due to negative customer experiences?
Industry Opportunities
How do I rank versus the competition?
Where do market opportunities exist?
Omni-Channel CX Challenges
What problems do my customers experience?
What impact do these negative experiences have on revenue and profits?
Which can I fix to increase business performance?
Our Functional Focus
The Verde Group’s expertise ranges across all channels and areas of your business:
Learn about how we helped an industry leading agriculture business.
Increasing Revenue
At The Verde Group, we collaborate with you to reduce customer dissatisfaction and create enduring CX change that drives increased revenue for your organization.
We focus on friction. The reality is that customers no longer evaluate your performance solely against category competition, but against all purchase interactions. Agricultural manufacturers and dealers that fail to capture and understand the entire customer journey disappoint customers and miss opportunities to innovate.
Our proven methodology allows you to identify, prioritize and address customer experience problems that have a negative financial impact on your business. In other words, we help you isolate the “critical few” problem experiences from the “trivial many”, so you can invest in experiences that represent the greatest revenue and market share upside.
