The May 2025 edition of The Verde Group’s newsletter challenges outdated customer experience (CX) myths that hinder growth, urging a shift toward data-driven strategies that link CX directly to revenue. Highlights include a blog on the hidden costs of old assumptions, key CX stats in the “Fast Five,” and insights from EVP Dennis Armbruster on why many loyalty programs miss the mark. It’s a call for CX leaders to rethink and realign their efforts for measurable business impact.
