Insights

Providing Innovative Insights to CX Professionals

The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.



Newsletters

December 2025 Newsletter
Less Commentary. More Data.

The December Verde Edition marks a shift toward more actionable, data-driven insight, with a stronger focus on the metrics, patterns, and financial signals that reveal where customer friction impacts revenue, loyalty, and risk. This issue emphasizes practical application through real-world examples and concise case studies that show how organizations turn VoC insights into measurable financial outcomes. Designed to help leaders de-risk decision-making, the newsletter connects customer experience to customer behavior and business performance, featuring perspectives from Paula Courtney, a new CX metrics blog, key friction points impacting manufacturer revenue, and bold predictions for 2026. […]

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Blogs and Articles

A Wake-Up Call for Executives: Why Smarter CX Metrics Are Now Essential to De-Risk Strategy

As businesses head into 2026, they face a convergence of disruptive forces that are amplifying both operational and strategic risk. Slowing economic growth, volatile supply chains, rising customer expectations, and accelerating technological changes are placing unprecedented pressure on organizations across industries. At the same time, talent shortages, regulatory uncertainty, and heightened competitive intensity are forcing […]

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Blogs and Articles

From Friction to Focus: Why CX Governance Matters

Customer experience (CX) is a priority across industries—from financial services and manufacturing to healthcare and retail. But while many organizations are investing in CX, few are achieving the consistent, measurable outcomes they expect. According to a Medallia–Gartner study, two-thirds of marketing leaders currently compete mostly or completely on the basis of customer experience, and 81% […]

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In the News

Industrial Talk Podcast: Eliminating Strategic Blind Spots

On this episode of the Industrial Talk podcast, Paula Courtney, CEO of The Verde Group, joins host Scott MacKenzie to discuss how businesses can uncover hidden friction points that negatively impact customer experience—and ultimately, revenue. Their conversation explores how eliminating strategic blind spots can lead to more informed decision-making and measurable business growth. Key Insights […]

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Newsletters

July 2025 Newsletter
Bridging the Omni-Channel Gap

The July Verde Group newsletter explores why many companies still struggle to deliver seamless omni-channel experiences, despite major digital investments. Drawing on new research and insights from Verde’s Revenue@Risk methodology, it highlights how identifying key friction points and understanding customer channel behavior can help reduce churn, improve satisfaction, and drive better business outcomes. […]

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Blogs and Articles

Why Failing to Deliver True Omni-Channel Experiences Is Undermining Customer Loyalty

In a world where customer expectations are shaped by immediacy, personalization, and seamless experiences, many businesses continue to operate with outdated or misaligned strategies that fail to deliver what truly matters. Nowhere is this disconnection more evident than in the common misunderstanding between multi-channel and omni-channel experiences—a difference that is proving increasingly costly in industries […]

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Blogs and Articles

Avoiding the Action Planning Cliff: Turning Customer-Led Insights Into Impact

We’ve all been there—a team offsite, a full-day planning session, or a visioning exercise, trying to define how we move the company forward. Customer-led data has delivered valuable insights to shape the plan. The energy is high, senior leadership is engaged, and teams are genuinely excited about what’s next. But then tomorrow comes. Duty calls, […]

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