The Verde Group originally posted this blog in November 2018. Now 6 years later, does Amazon continue to make us lazy shoppers? The answer is undoubtedly, yes. It is well known that the COVID-19 pandemic changed shopping habits, dramatically increasing online shopping of all consumer goods. However, online shopping trends didn’t change after the pandemic. […]
Newsletters
March 2024 Newsletter
Driving Improved Business Outcomes via Customer Experience Excellence
There is a great debate going on across global boardrooms. Will investing in improving the customer experience truly yield improved business outcomes? Intuitively, one would think the answer is clear: A better experience should drive an increase in revenues and profits. However, what part of the experience should companies focus on? What specific interactions should be triaged and improved? If investments have been made using existing insights, has the company realized improved financial outcomes? If no, why not? […]
Newsletters
February 2024 Newsletter
Does An Improved Customer Experience Mean Increased Revenue?
Organizations that use legacy CX research methods that do not clearly correlate to changes in customer behaviors will continue to realize sub-optimal business outcomes. The Verde Group has a more effective approach that correlate CX experiences with financial impact and ultimately gain. […]
Research and White Papers
The Great CX Challenge – A Verde Group White Paper
The Great CX Challenge: Financially Linking the Impact of Customer Experience Insights. Despite mountains of customer experience data, companies struggle to interpret that data in ways that impact their bottomline. The Verde Group has a solution. Unlock Your Download Now […]
Newsletters
January 2024 Newsletter
Turning CX Friction Into Momentum
It's time to shift your CX focus from solely measuring attitudes to understanding the specific and addressable experiences that create the attitudes in the first place. […]
In the News
CXChronicles Podcast: Measuring Customer Experience Friction to Drive Business Impact with Dennis Armbruster
This weeks’s CXChronicles, Podcast #218, welcomed Verde Group’s Executive Vice President, Dennis Armbruster. The Verde Group is a customer experience consultancy, creating value by employing a proprietary research methodology that is based on a fundamental principle of human behavior: Individuals are far more likely to take action in response to negative events than positive ones. […]
Newsletters
December 2023 Newsletter
Elevating the Holidays: Crafting Unforgettable Customer Experiences
Beyond the festivities and decorations, businesses have a unique opportunity to make a lasting impression on their customers through exceptional holiday customer experiences. […]