The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.
Findings from the Wharton Baker Retailing Center & The Verde Group Consumer Loyalty Study, April 2021 Companies strive to build customer loyalty to increase market share. To accomplish this, they invest in several areas including pricing, promotion, product assortment, digital channels, logistics, and operations. They also invest billions in loyalty programs to identify customer needs […]
Executive Summary: Customer Experience Transformation Case Study A global medical device manufacturer selected The Verde Group to lead a customer experience transformation initiative, conducting a comprehensive CX assessment across four major markets: the United States, Japan, China, and Direct International markets. The project’s goal was to understand how customer experience affects loyalty, repurchase intent, and […]
In conversations with leading CX practitioners, we hear it time and time again: They’re frustrated despite mountains of data being generated. They’re searching for ways to increase the meaning and importance of their work and make a difference in their business’s outcomes. Why are they frustrated? What is driving this challenge? After all, the customer […]
Our Consumer Study reveals that retailers who deliver WOW! Experiences increase repurchase Intent by 12%-58%. Unlock Your Download Now […]