Connecting CX performance to financial impact is a passion for The Verde Group. Our business was founded on the principle that experiences, not attitudes, drive customer behaviors and that the linkage of experiences and behaviors helps companies understand how their customer experiences impact financial risk and opportunity. […]
April 2023 Newsletter
An April Milestone
Cheers to our first 20 years and here's to the next 20! […]
March 2023 Newsletter
Customer Experience Predictions 2023
The Verde Group believes that 2023 will be the year the market fully begins to explore alternative methods to measure and manage the customer experience. […]
December 2022 Newsletter
Looking Back as We Move Forward
In 2023, we will continue to share examples of CX success stories, thought-provoking content and as The Verde Group likes to do, challenge the status quo. But most importantly, it is our goal to provide you with the tools and information to realize the full potential of your CX efforts. […]
Read this and other December 2022 news from the Verde Group.
November 2022 Newsletter
Turning CX Insights into Sustainable Action
How can you overcome the challenges of connecting CX insights and financial performance? At Verde Group, we believe it’s as simple as E-A-B. The E-A-B model suggests that Experiences Influence Attitudes and ultimately drive customer Behaviors (E-A-B). […]
Read this and other November 2022 news from the Verde Group.
October 2022 Newsletter
The Devil is in the Details
A sound CX Strategy is essential. But it will be a waste of resources if the strategy owners are unwilling or unable to effectively execute the plan. […]
September 2022 Newsletter
Why Measure Customer Experience?
When a company measures its customer experience, the data that is collected can be used to improve services, products, marketing messages and business strategies. This can lead to increased sales, profitability, and loyalty. […]
Read this and other September 2022 news from the Verde Group.
August 2022 Newsletter
Linking CX Performance to Economic Outcomes
What if there was a better way to measure the financial impact of your customer’s experience? We are very excited to announce a new development in the CX measurement and strategy industry. […]
July 2022 Newsletter
Who's getting it right - and wrong - in Customer Experience
Customer Experience has been and continues to be a high strategic priority for businesses. 2022 will see an estimated $641 billion spent in #globalCX tech spending. […]
June 2022 Newsletter
IN THE NEWS: Canadian Tire Corporation Invests in CX Improvements
Brands like Canadian Tire understand that moments matter in driving customer behavior. But do brands grasp that friction is the greatest predictor of economic risk? […]