The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.
Connecting CX performance to financial impact is a passion for The Verde Group. Our business was founded on the principle that experiences, not attitudes, drive customer behaviors and that the linkage of experiences and behaviors helps companies understand how their customer experiences impact financial risk and opportunity. […]
Cheers to our first 20 years and here's to the next 20! […]
The Verde Group believes that 2023 will be the year the market fully begins to explore alternative methods to measure and manage the customer experience. […]
In 2023, we will continue to share examples of CX success stories, thought-provoking content and as The Verde Group likes to do, challenge the status quo. But most importantly, it is our goal to provide you with the tools and information to realize the full potential of your CX efforts. […]
How can you overcome the challenges of connecting CX insights and financial performance? At Verde Group, we believe it’s as simple as E-A-B. The E-A-B model suggests that Experiences Influence Attitudes and ultimately drive customer Behaviors (E-A-B). […]
A sound CX Strategy is essential. But it will be a waste of resources if the strategy owners are unwilling or unable to effectively execute the plan. […]
When a company measures its customer experience, the data that is collected can be used to improve services, products, marketing messages and business strategies. This can lead to increased sales, profitability, and loyalty. […]
What if there was a better way to measure the financial impact of your customer’s experience? We are very excited to announce a new development in the CX measurement and strategy industry. […]
Customer Experience has been and continues to be a high strategic priority for businesses. 2022 will see an estimated $641 billion spent in #globalCX tech spending. […]
Brands like Canadian Tire understand that moments matter in driving customer behavior. But do brands grasp that friction is the greatest predictor of economic risk? […]