Insights Market Research

Providing Innovative Insights to CX Professionals

The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.

Blogs and Articles

Market Research: It’s Not An End – Just The Beginning

By Lori Childers, Senior VP. Imagine going to see your doctor for an annual physical and he or she tells you your weight or blood pressure is too high. Hey, it happens to most of us at some point. The key is what you do with that information moving forward. Do you put together a […]

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Blogs and Articles

Customer Memory: Timing is everything

Recently, I attended the Forrester CX NYC 2019 Forum, which brings together customer experience leaders from around the world to learn how to better understand customers and expand relationships. As I made my way around the conference sessions, learning about many of the new tools and technology that delve into customer preferences and decision-making, it […]

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Blogs and Articles

Is Your Customer Service Department Making Things Worse?

Having a customer service department is essential to business success. Customers who have issues with your product or service want comfort in knowing that they can speak to a representative about their concerns. There are companies such as Amazon, that have international acclaim for their stellar customer support.   On the other hand, there are […]

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Blogs and Articles

5 statistics that prove the importance of customer reward and recognition

Our CEO, Paula Courtney, recently wrote an article regarding the four major customer experience trends happening in 2019. As a follow up to her article, we thought we would dig a bit deeper into one of the 2019 trends which we’ve seen emerging for many years: reward and recognition (R&R) for customers. Rewarding and recognizing […]

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