The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.
By Paula Courtney, CEO, The Verde Group. Consider this: for one leading manufacturer of electronic goods, 83% of customers experienced at least one problem during their last transaction. Make no mistake, data shows that friction in customer experiences – from the B2B level down to B2C and across every vertical – is a big challenge, […]
By Paula Courtney CEO, The Verde Group. In my last blog post, I talked about evolving customer expectations and I mentioned a possible canary in the coalmine retailers would be wise to pay attention to right now: the dissatisfaction and frustrations many customers have with problem resolution and support and its potential impact on loyalty […]
By Paula Courtney CEO, The Verde Group. Consumers and what they expect from your brand are changing but that’s not really news. Customers are always changing – their needs and expectations are always in flux, always evolving. But over the last decade, and certainly within the last 18 months, technology and the pandemic have shifted […]
Recently, The Verde Group hosted a webinar featuring best-selling author Theresa M. Lina, creator of The Apollo Method. The Apollo Method outlines the process organizations can implement to own their competitive market, charge more and have customers love them for it. The insightful book, available on Amazon, showcases such industry innovators as Apple, Tesla, Amazon […]
Lori Childers, Vice President Client Solutions, Verde Group “You can’t understand someone until you walk a mile in their shoes.” It’s a timeless and powerful call for us to be more empathetic, one we’d all do well to remember more often in our personal lives. But it also turns out it’s also an indispensable […]
A few weeks ago, I hit a patch of ice driving down a mountainside and crashed into a snowbank. I wasn’t injured but I was definitely shaken. To make matters worse, it was 10° F outside and I’d left my coat in town. Oh, and my gas tank was nearly empty. As is usually the […]
By Paula Courtney, CEO. It’s an exciting time to be immersed in the cutting-edge world of retail technology and the perennial challenge of better engaging with customers. I was reminded of this recently when I attended the annual CEO summit hosted by the Wharton School’s Baker Retailing Center. The daylong conference, attended by thought leaders […]
By Lori Childers, Senior VP. Imagine going to see your doctor for an annual physical and he or she tells you your weight or blood pressure is too high. Hey, it happens to most of us at some point. The key is what you do with that information moving forward. Do you put together a […]
By Paula Courtney, Chief Executive Officer. October 1 is Customer Experience Day, a celebration of the professionals and companies that make great customer experiences a reality. But more concretely, it’s an opportunity for all of us to better understand and gain insight into just what customers experience every day and each time they buy your […]
Recently, I attended the Forrester CX NYC 2019 Forum, which brings together customer experience leaders from around the world to learn how to better understand customers and expand relationships. As I made my way around the conference sessions, learning about many of the new tools and technology that delve into customer preferences and decision-making, it […]