Thinking

The Verde Group Speaking at Pharma CX 2019 Summit

Pharma CX 2019 is only a couple of weeks away! We’re thrilled to have our very own Jon Skinner share his firsthand knowledge and deep expertise regarding customer experience in the pharma industry. He’ll be joining other pharma CX leaders focused on driving digital transformation and outcomes through better customer experiences. Don’t miss out on […]

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Top 5 Customer Experience Mistakes to Avoid in 2019

Going into 2019, the customer experience is still one of the biggest trends driving business success. In fact, roughly 84% of consumers agree that the key to winning them over is to treat them as people and not as numbers. While organizations are taking note of this and changing their models to better suit the […]

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CEO Thoughts: 4 Customer Experience Trends That Will Shape 2019

One of the most common questions I get asked by my clients is “what’s next?”. Where is the customer experience (CX) going? In an era of disruption, hyper-digitized economies and value-seeking customers, the pressure to be better and cheaper has been replaced with the pressure to be different and relevant. The leaders of tomorrow will […]

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Why Care About Patient Experience?

Across products and business categories, customers are demanding more from companies and brands.  Better selection, lower prices, faster service, same-day delivery and frictionless interaction: these are the market mandates of the new customer-centric economy. And then there’s health care.  Characterized by network-restricted product access, price and value obscurity, interminable wait times and a bafflingly convoluted […]

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The Sound of Your Brand Speaks Volumes

A Conversation with Sonic Branding Expert Tom Eymundson In mid-September, we had two fantastic guest speakers presenting to a number of our top clients at The Verde Group CX Summit in New York City. One of those speakers, Tom Eymundson, is a leading sonic branding expert and the CEO of The Pirate Group Inc. I caught […]

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