Insights Year: 2023

Providing Innovative Insights to CX Professionals

The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.

Newsletters

June 2023 Newsletter
The Customer Experience Landscape

Welcome to this month’s Verde Edition where we recap recent activities impacting the customer experience landscape, share our thoughts on best practices, and help you, our readers, address some of the most pressing challenges facing CX practitioners around the world. […]

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Blogs and Articles

CX Measurement and Reporting Platforms: Unleashing the Potential

(Article originally published on April 26, 2022, updated on May 17, 2023.) It has been established that a company’s long-term success greatly depends on measuring and understanding all dimensions of the customer experience (CX) — deliver experiences that set your organization apart and solve the most damaging customer problems and, by doing so, you’ll boost […]

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Newsletters

May 2023 Newsletter
CX Performance: Worth the Investment?

Connecting CX performance to financial impact is a passion for The Verde Group. Our business was founded on the principle that experiences, not attitudes, drive customer behaviors and that the linkage of experiences and behaviors helps companies understand how their customer experiences impact financial risk and opportunity. […]

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Blogs and Articles

How CX Investments Can Survive the Cost-Cutting Chopping Block

As uncertainty lingers regarding the stability of the global economy and the consumer’s appetite to spend begins to wane, retailers are feeling the pinch. Long-term strategic investments in CX measurements and management programs are falling victim to short-term cost-cutting measures with the goal of achieving quarterly earnings targets. After all, the “safe bet” is to […]

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Blogs and Articles

B2B CX Challenges: Four Problem-Solving Strategies

By Paula Courtney, CEO The Verde Group Creating consistently great customer experiences is a challenge. Knowing which of those experiences will lead to revenue and share growth is even more difficult. CX challenges are difficult for any business, but particularly for B2B manufacturers. As reported in MIT Sloan Management Review, “More than 80% of business […]

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Blogs and Articles

2023 Customer Experience Predictions from The Verde Group

The customer experience (CX) trends we were seeing in late 2022 (see 2022 Customer Experience Reflections post) will continue well beyond 2023. The Verde Group has a fresh predictions on what’s in store for CX practitioners this year. With 2023 well underway, we encourage businesses to adapt and think efficiently. New ways of buying, working […]

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Insights

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