When a company measures its customer experience, the data that is collected can be used to improve services, products, marketing messages and business strategies. This can lead to increased sales, profitability, and loyalty. […]
Newsletters
August 2022 Newsletter
Linking CX Performance to Economic Outcomes
What if there was a better way to measure the financial impact of your customer’s experience? We are very excited to announce a new development in the CX measurement and strategy industry. […]
Newsletters
July 2022 Newsletter
Who's getting it right - and wrong - in Customer Experience
Customer Experience has been and continues to be a high strategic priority for businesses. 2022 will see an estimated $641 billion spent in #globalCX tech spending. […]
Newsletters
June 2022 Newsletter
IN THE NEWS: Canadian Tire Corporation Invests in CX Improvements
Brands like Canadian Tire understand that moments matter in driving customer behavior. But do brands grasp that friction is the greatest predictor of economic risk? […]