The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.
“…much work goes into building trust and loyalty with customers and how easy it is to lose it in a single negative experience.” ………………………………………………………………………………………………………………………………………………………………………… By Paula Courtney, CEO – The Verde Group At Verde Group, my team and I have spent years researching customer experience and counselling businesses on how best to deal with their […]
A sound CX Strategy is essential. But it will be a waste of resources if the strategy owners are unwilling or unable to effectively execute the plan. […]
By: Paula Courtney, CEO & Jon Skinner, EVP – The Verde Group Of all the business categories that Verde serves, the Utilities sector is probably the least developed when it comes to customer experience. Which makes sense, since Utilities – which for most of their history have operated as monopolies with highly regulated prices and […]
When a company measures its customer experience, the data that is collected can be used to improve services, products, marketing messages and business strategies. This can lead to increased sales, profitability, and loyalty. […]
By Paula Courtney, CEO – The Verde Group Earlier this year, I booked my first post-COVID trip to Europe — three weeks in Italy with my family and long-delayed reunions with friends from Europe. It was my longest trip in 30 years and I couldn’t have been more excited. Then, two weeks before I was […]
What if there was a better way to measure the financial impact of your customer’s experience? We are very excited to announce a new development in the CX measurement and strategy industry. […]
The customer experience impacts us all. When you enter a store the journey begins. Everything from how you find the items you are looking for to the actual purchasing process, every step makes an impression on how you evaluate a business. This reins true in the industrial manufacturing sector as well as the markets are […]
By Paula Courtney, CEO – The Verde Group Global pandemics, recessions and evolving generational cohorts aside, one thing that’s not likely to change for business leaders is their desire to refine their organizations’ customer experience (CX) strategies and tactics. Understanding and responding to customer needs and expectations remains key to improving business performance no matter […]
Customer Experience has been and continues to be a high strategic priority for businesses. 2022 will see an estimated $641 billion spent in #globalCX tech spending. […]
Verde Founder and CEO, Paula Courtney joins EECO Ask’s Why, a podcast that dives into industrial manufacturing topics and spotlights the heroes that keep America running. Learn more about Paula in this in-depth Q&A. […]