Thinking

How Reward and Recognition Can Drive Customers Away

The Short Story:  Verde is seeing a significant increase in customer dissatisfaction with the reward and recognition practices of the companies they do business with.  But companies that attempt to “fix” reward and recognition often make matters worse because they misunderstand the relationship between reward/recognition and core product/service performance.  Performance on the latter is a […]

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Playing Notes or Making Music?

Welcome to Verde Group’s new blog. We look forward to discussions with you on the topics we care about: the psychology of customer interactions, how companies and customers form relationships, and the critical role of customer experience as a driver of loyalty, value and brand. […]

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